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The first Leica camera from 1925 is pictured on the historical stand at the Leica factory in Wetzlar, western Germany, on March 18, 2025. Born in Wetzlar, in central Germany, the brand with the red dot still fascinates and asserts its niche position in a market dominated by Japanese giants such as Sony, Canon and Nikon. Although the Leica optics and microscope manufacturing company was founded in 1869 by entrepreneur Ernst Leitz, it was in 1925 that it presented its first 35mm camera model, which laid the foundations for modern photography. (Photo by Kirill KUDRYAVTSEV / AFP) / TO GO WITH AFP STORY BY JEAN-PHILLIPPE LACOUR
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